Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

The Georgia Southern University admissions office implemented Total Quality Management (TQM) principles to control the quality of information management. It is suggested that, although TQM is used best on an institutionwide basis, it can also be useful in improving quality, reducing cost, increasing productivity, and achieving competitiveness on a…

The 1989 California Medical School Matching Program pilot study illustrated that the technical aspects of a matching program for medical school applicants can be successful, paralleling the current admission process to a reasonable degree. The process is designed to solve the problem of multiple acceptance within an applicant pool. (Author/MSE)

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

A Brigham Young University program using students to provide individual advising and orientation assistance to entering students, an effort to reduce the problem of students accepting admission and not showing up, is described and discussed. (MSE)

Priority given to enrollment management at the University of Hartford (Connecticut) has created demands for better information about prospective student markets, admissions selectivity, enrollments, student adjustment, retention, and graduation rates. The planning and institutional research office used fourth-generation software, microcomputers,…

A Total Quality Management (TQM) approach to enforcing an admissions rule was taken in one master's degree program in lieu of punishing students for infraction. Prevention became possible only after TQM techniques revealed the causes of rule violation. Follow-up shows no new rule infractions for several academic terms. (MSE)

The ways in which five college and university alumni offices increase their effectiveness by pairing up with departments and offices across campus are described. These cooperative efforts include alumni program involvement with academic departments, career development services, admissions office, student organizations, and government relations…

The theme issue of the journal contains 30 articles concerning educational strategies and initiatives designed to strengthen the preparation and recruitment of students for medical education. Most of the articles describe specific programs at the elementary, secondary, higher, and graduate education levels. Others explore aspects of medical…

Blue Ridge Community College (BRCC), in Flat Rock, North Carolina, has developed a student recruitment package that uses Asymetrix's ToolBook software package to introduce prospective students to the various curricula offered by the college. The ToolBook presentation uses a hypernavigation approach which allows users to directly access the…

This report puts California's current efforts to find solutions to its problems of transfer and articulation in the broader context of national concerns. Following a brief summary and overview, part 1 sets forth a seris of conclusions and six recommendations for action by the University of California, the California State University, the…

This pamphlet has been prepared for the special use of persons charged with the administration of agricultural colleges. Inasmuch as it shows in tabulated form the practice of the various colleges concerning the distribution of required subjects, committees on "courses of study" should find it useful in planning curricula. Principals of…