Involved alumni are alumni who will give, and then ask how they can do more. If a college knows how to cultivate and engage its alumni, it is well on the way to financial health and growth. Community colleges are particularly and favorably positioned to obtain support from their alumni, since alumni recognize the value they received as students,…

Both routine monitoring reports and special studies contribute to effective fund-raising efforts and the provision of services to alumni of the Massachusetts Institute of Technology. A long-range strategy committee was established to determine market-research needs and approaches and to establish long-term alumni-relations priorities. The alumni…

The experiences of three institutions (Oberlin College, Ohio; University of Nebraska; and St. Christopher's School, Virginia) illustrate how effective a carefully developed marketing scheme for planned giving can be. Staffing, budgets, average funds raised, and average deferred gifts are reported for each. (MSE)

The case statement ranks as the most important piece of literature in a fund-raising campaign. It describes the purpose, program, and financial needs of the institution. Ways to approach writing case statements are provided. (MLW)

Capital campaign strategies that helped rally support for seven community colleges are described. An attractive college profile, enthusiastic volunteers, effective training, community contacts, and high internal morale helped create good donor support. (MLW)

In developing programs for nontraditional alumni, aim for a series of targeted programs that play on the human need to belong, to be recognized, and to look good by association with success. The University of Missouri at Saint Louis' lunchtime meetings for business professionals is one such successful program. (MLW)

Some colleges and universities have found that alumni prefer to have ownership of their alumni association, and such a membership program can raise revenues for the institution while providing a valuable communication tool. A strong dues program can work well with an annual giving campaign. A variety of membership structures is possible. Details…

Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…

The University of Wisconsin River Falls is a small, primarily undergraduate teaching institution with a limited history of grant support. In 1990 it created an office of grants and research, whose director found writing proposals with faculty to be an effective way to increase external funding. The methods, pitfalls, and results of this approach…

Varied approaches taken to bringing vitality to direct mail fundraising campaigns are described for 10 institutions: Northern Arizona University, Georgetown University (District of Columbia); Miami University (Ohio), Kansas University, Pennsylvania State University, St. Ignatius High School (Ohio); Metropolitan State University (Minnesota),…

Five college student foundation programs are described briefly: fund raising at the Georgia Institute of Technology; fund raising and leadership development at the University of Houston (Texas) and the University of South Florida; the Franklin College (Indiana) fund-raising challenge; and the College of William and Mary (Virginia) scholarship…

The evolution, design, and implementation of the University of Cincinnati (Ohio) Foundation's plan in the event of a disaster that would destroy its building and computer system are described. The plan focuses on rapid assessment of damage, getting the system back into working order, and recovery of any losses. (MSE)

A planned giving recognition program lets donors know how much they are appreciated. The Forsyth Heritage Society at Texas A&M was formed in 1989 for donors who had their wills on file with the university. Recognition program descriptions include those at University of Miami, Amherst College, Dartmouth College, etc. (MLW)

The University of Pennsylvania's major gift officers have specific goals for interaction with donor prospects, including proportions of time spent in cultivation, solicitation, and stewardship. Guidelines are based on staff experience, nature of the prospect pool, faculty support, campaign stage, volunteer management, administrative support,…

Describes the National Council for Resource Development's annual Executive Institute, a team-training weekend during which presidents learn from other presidents, trustees from other trustees, etc., the skills of fund raising. Explains the roles of development team members and the issues tackled during the institute. (DMM)