Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

Lehman College (New York) and Montefiore Hospital and Medical Center's labor union cooperate in training health care workers to function as members of interdisciplinary health care teams. Undergraduate training is made available in social work, nursing, and health services administration. Retention rates, academic achievement, and student…

The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

This report (1) examines the latest developments in educational administration preparation, (2) provides an overview of educational administration programs in Georgia, and (3) identifies and reviews a sample of educational administration programs nationally. Chapters 1, 2, and 3 are titled as follows: "Public Concerns: A Focus on School…

This guide describes programs created by the Ysleta, Texas, Independent School District to promote sex equity in its high school programs. The programs described have been successful in leading both boys and girls to choose vocational education programs for jobs nontraditional for their sex. The guide describes the following five types of…

This guide deals with issues of recruitment and retention of both regular and special educators, and emphasizes the need for school administrators to upgrade or establish formalized recruitment programs. Factors impacting on teacher recruitment and retention include education reform, societal changes, demographic factors, personnel shortages, and…

Detailed descriptive information is provided on programs and activities identified by the Virginia Community College System's (VCCS) Marketing and Retention Recognition Program (MRRP), which was designed to identify and publicize innovative marketing and retention activities being implemented throughout the system. Following introductory material,…

If educational institutions are to experience continued growth in times of declining enrollments, they must develop an organizational concept of enrollment management which incorporates all institutional areas in its activities. At the base of an effective enrollment management system is institutional research, which should focus on market…

Strategies used by Ramapo College of New Jersey for internationalizing its campus and programs are described in 6 broad areas: faculty development; curriculum development, including about 70 new courses or major revisions of existing courses; enhancement of language, computing, and telecommunications skills; experiential learning; multicultural…

The theme issue of the journal contains 30 articles concerning educational strategies and initiatives designed to strengthen the preparation and recruitment of students for medical education. Most of the articles describe specific programs at the elementary, secondary, higher, and graduate education levels. Others explore aspects of medical…

Blue Ridge Community College (BRCC), in Flat Rock, North Carolina, has developed a student recruitment package that uses Asymetrix's ToolBook software package to introduce prospective students to the various curricula offered by the college. The ToolBook presentation uses a hypernavigation approach which allows users to directly access the…