A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…

A study identified quality signals for master's programs in business administration (MBAs). Traditional scholarly oriented academic signals are apparently not valued as such by external customer groups. MBA academic quality appears to be a multidimensional construct, with subdimensions of real-worldness; placement; student satisfaction; and…

Research suggests that addition or expansion of a comprehensive student activities program at community colleges can lower the high student attrition rate and the cost of constant recruitment. Although increased emphasis on comprehensive extracurricular activities can be expensive in personnel and other resources, it may be a worthwhile…

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

MENTOR in Education, a school-university partnership based in New York City and designed to acquaint talented minority high school students with careers in teaching, is described. Two innovative school models and their effects on participating students' educational aspirations and career choices are discussed. (MSE)

This book examines Learning-in-Retirement (LIR) programs in which the participants determine their own curricula, teach their own courses, administer and market the program, and engage in self-governance under the aegis of a local college or university. It also provides a description of the issues involved in creating and maintaining a successful…

This manual is designed to assist coordinators of an English-as-a-Second-Language discussion group program in program planning and administration. The program uses volunteers to conduct discussions on topics of interest to limited English speaking community members. The introductory section of the manual describes the program, outlines the…

This manual for state, district, and local school officials and employers provides information and techniques for designing and implementing successful cooperative education programs for students with special needs. An introduction defines "special needs" and discusses characteristics of successful programs. Information on selecting and training…

This report summarizes information and discussion from a 1993 workshop on the Summer Research Opportunities Programs (SROPs). These programs are designed to enhance doctoral research opportunities and mentoring for minority graduate students. The present publication is intended to serve as a guide for those wishing to develop or strengthen SROPs…

This publication is intended to assist Holmes Group institutions of higher learning in designing and implementing more effective programs to recruit and retain minority candidates in teacher education. Information from many sources, including the literature, was synthesized, and certain principles emerged as keys to diversifying the teaching…

A study of seven diverse professional schools suggests that, although a variety of strategies (e.g., early identification, preprofessional contact, resocialization of faculty and matriculated students, and support services) can produce successful affirmative action for women and minority students, a concise, directed program geared to the school's…

This guide is designed to help secondary and postsecondary vocational-technical administrators plan, implement, and maintain occupational training programs that would meet the needs of adults. Because the educational market is changing, the educational sector must change accordingly. Chapter I of part 1, which focuses on adult education, attempts…

During its first year of operation in 1982-83, the College Assistance Migrant Program (CAMP) at Oregon State University (OSU) fully achieved 19 of its 20 goals. The program to recruit and assist migrant seasonal farmworker students in higher education faced three major problems during the year: late organization, OSU's rigorous academic demands,…