This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

This document is a guide to developing and producing a teleconference to serve hearing impaired postsecondary students. Individual sections address the following topics: (1) planning your teleconference (identifying purpose and target audience, setting a date, use of continuing education credits, and planning for teleconference video…

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

This guide is designed to provide information, advice, and programming strategies that historically black colleges and universities (HBCUs) might use to enhance the involvement of their continuing education programs with community economic development. It includes a review of the literature on successful higher education-economic development…

Outlines criteria for system of professional teacher development/retraining: provides for system/individual needs; includes retraining and ongoing development; is cooperative, integrated, accessible; uses principles of adult education; incorporates teacher involvement; and addresses real classroom needs. Considers obstacles of money, skills,…

Three models (structural, social, and personal) giving insight into factors that promote or inhibit change in higher education institutions are described, and themes in which the models support and complement each other are discussed. The models are then applied to the rapid expansion of continuing education in a traditional university.…

Alumni continuing education programs can be self-supporting, but they will not thrive unless faculty and administration appreciate their intrinsic value. Garnering ideas and support from the campus community can be invaluable. The alumni program director's goal is to show that continuing education is an extension of the institution's primary…

This paper proposes an andragogical, adult education, or "learner-friendly" model as an appropriate basis for a program of continuing professional education, specifically for school social workers. It discusses the various factors that must be taken into account in the design, construction, and execution of such a program. The following factors…

Recommendations for program development with reduced resources include maintaining a quality-conscious approach to academic program development; appreciating and exhausting the entire institutional management process; making proactive use of resources; and finding and using the parallels between program planning and career development. (MSE)

This guide is one in a series of publications addressing a variety of topics related to both management and instruction in continuing education. Based on an earlier study, the guide shows how a number of effective continuing education managers have turned the challenge of survival into opportunities to become valued parts of their institution. Of…

Describes the objectives, development, and implementation of a professional continuing education program for academic library personnel. The program is evaluated in terms of staff response to various activities, director support, cost considerations, and overall effectiveness. (CLB)

Distance learning programs, services and clients since 1975 at California State University, Chico, are described. Background, funding, and the teleconferencing network are discussed. (CW)

Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…

Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)