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Goodell, Phillips W. – 1991
This paper addresses the issue of how one might go about providing a reasonable answer to the question of how many students will enroll in a new academic program at a university and applies the principles to the process of estimating demand for a new collegiate aviation program. A combination of approaches is suggested, including the following:…
Descriptors: Aviation Education, Educational Demand, Elective Courses, Enrollment
William Rainey Harper Coll., Palatine, IL. Office of Planning and Research. – 1986
In November 1985, a survey was conducted at William Rainey Harper College (WRHC), in Illinois, to test the feasibility of establishing programs for medical record technicians, medical coders, and utilization analysts. The survey instrument was mailed to 1,232 hospitals, medical care facilities, nursing homes, physicians' and dentists' offices, and…
Descriptors: Allied Health Occupations, Allied Health Occupations Education, Community Colleges, Educational Demand
Peer reviewedCope, Robert; Delaney, George – Journal of Marketing for Higher Education, 1991
Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, Competition
