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Peer reviewedMoriarty, C. Michael; Purdy, Judy B. – Educational Record, 1992
This paper argues for increased universitywide research planning, with emphasis on collective identification of priorities, open communication at all levels, careful allocation of resources, and long-range strategic planning. (DB)
Descriptors: Educational Planning, Higher Education, Long Range Planning, Program Development
Litten, Larry H.; And Others – 1983
An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…
Descriptors: Case Studies, College Admission, College Applicants, Enrollment Influences
Simpson, Kristen – Currents, 1997
Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…
Descriptors: Cable Television, Electronic Mail, Higher Education, Information Dissemination
Download full textSmith, Hyrum M.; Eckerson, Louise Omwake – Office of Education, US Department of Health, Education, and Welfare, 1963
Most counselors agree that all children could benefit from guidance during the elementary grades in school. Guidance for the gifted adolescent often comes too late to change his study habits or his educational plans; and, early recognition of and help for children with physical, social, and emotional difficulties might prevent delinquency, early…
Descriptors: Educational History, School Guidance, Elementary School Students, Educational Practices
