An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

It is logical for groups within the college or university to work together for the institution's common good. Student activities personnel can initiate partnerships on campus in the areas of activities planning, academic and intellectual programing, and governance. It is also important to plan program evaluation and anticipate resistance to…

The legal risks taken by an institution in sponsoring outdoor activities are discussed, drawing on decisions in court litigation. Topics addressed include negligence, degree of risk, spectator safety, athlete safety, release forms, and immunity. The role of adequate precautionary measures is emphasized. (MSE)

Notes on planning for successful parent and family weekend programs at colleges and universities include discussion of the event's purpose, scheduling, use of a planning committee, funding, effective promotion, attention to program detail, tailoring programs to subgroups and target populations, event ideas, and family involvement in other campus…

A discussion of comprehensive advance planning for college performing arts programs outlines specific planning needs and looks at six myths about the audience for arts programs, particularly among the college student population but also including the surrounding community and other age groups. (MSE)

This handbook was developed to assist local education agency personnel in establishing and administering high school apprenticeship programs, especially in North Carolina. The guide is organized in seven chapters that cover the following topics: (1) what apprenticeship is; (2) how a registered apprenticeship program works; (3) why employers choose…

This guide is designed to serve as a resource for vocational education administrators and educators involved in planning and evaluating vocational programs on the state or local level. The first chapter deals with the history and benefits of cooperation between vocational education and the private sector. Addressed in the remaining chapters of the…

Intended for vocational education teachers and curriculum specialists with an emphasis on the secondary level, this annotated bibliography is designed as a companion guide to "Economic Literacy: A Suggested Instructional Content Guide for Vocational Education." Its purpose is to serve as an aid in the identification of available economic literacy…