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Download full textBoatright, Joyce; Lestarjette, Steve – 1988
In response to a statewide economic crisis resulting in a 9% funding cut for Texas community colleges, the presidents of nine Houston area community colleges formed a consortium to pool their resources and aggressively market the colleges. Since 1986, the Gulf Coast Consortium has mounted late-summer television and radio advertising campaigns to…
Descriptors: Advertising, Community Colleges, Consortia, Enrollment Influences
Madeira, Eugene L. – 1980
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising
