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| Currents | 1 |
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| Kourofsky, Carolyn E. | 1 |
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Kourofsky, Carolyn E. – Currents, 1997
Colleges and universities are achieving modest results in using the World Wide Web for fund raising. Suggestions for developing/updating Web sites include: providing basic information such as pledge forms and development office contacts; tailoring the site to campus and potential donor interests; using the site to support other efforts; providing…
Descriptors: Access to Information, Audience Awareness, Donors, Electronic Mail
