College and university public relations professionals are encouraged to follow the example of business in managing their publications programs. Planning, marketing those plans to the campus community, involving administration, and assuming accountability are seen as key elements in publications program success. (MSE)

A study investigated the type, activities, and regional context of alumni associations at 124 2-year colleges. Results indicate the most successful programs had more staff and fiscal resources, were well established, had fewer alumni in the area, were not members of the National Council for Resource Development, and emphasized personal…

A number of economic and social factors suggest that this is an appropriate time for colleges and universities to review employee retirement plans. Information that employees should have for retirement planning is reviewed, and basic principles for institutions to use in selecting a pension company are outlined. (MSE)