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Download full textKrotseng, Marsha V.; Freed, Jann E. – 1991
Research was conducted to investigate: (1) whether institutions with any formal campus-wide planning process are significantly more effective at fund raising than their counterparts which lack such a process; (2) whether institutions that engage in overall strategic planning are significantly more effective at raising funds than their peers which…
Descriptors: Colleges, Comparative Analysis, Corporate Support, Educational Finance
