A multimedia campaign led to a 62 percent increase in number of people who called for information about how to aid abused/neglected children in one U.S. community. Analysis suggested that such campaigns should focus on helping actions rather than the problem, should use client-based market research, and should rely on public-private-nonprofit…

A family medicine faculty professional association designed a 5-day intensive curriculum in addiction medicine taught to 165 graduate family practice faculty at 10 sites in 1990. Pre- and postsurveys showed significant increases in participants teaching addiction medicine in 8 of 11 clinical situations. The model is seen as applicable to other…