A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

Although college missions, goals, and resources vary widely, institutions can assess the impact of financial aid and make strategic decisions to advance enrollment objectives. Such research requires specification of institutional goals and the relative priority of quality, quantity, diversity, and cost, and data on previous cohorts. New…

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

A study identified quality signals for master's programs in business administration (MBAs). Traditional scholarly oriented academic signals are apparently not valued as such by external customer groups. MBA academic quality appears to be a multidimensional construct, with subdimensions of real-worldness; placement; student satisfaction; and…

In this discussion of managing continuing education credit programming units, three themes emerge. The first theme is that unit administrators must rely upon leverage, or influence, to coordinate programs effectively and to gain the institution's acceptance of policies and procedures that support the credit programming unit and the adult learners…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

The college president of a Division I university must have accurate and timely information on intercollegiate athletics to be able to represent it to the institution's constituencies. Information needed includes the admissions process for recruits, classroom performance of student athletes, and personal conduct of team members and coaches.…

A study described efforts of 245 schools, colleges, and departments of education (SCDEs) at private, public, and traditionally black institutions to recruit students into preservice teacher preparation programs, and the attitudes of teacher education department heads at those institutions toward several aspects of student recruitment. Results…

Focusing on the qualitative component of the 1983-84 Operational Program Reviews (OPRs) of Educational Opportunity Programs and Services (EOPS) in California's community colleges, this report presents the information collected by a qualitative evaluator at 14 EOPS projects in California and assesses program strengths and weaknesses. The first part…

Guidance is offered for reviewing current Doctor of Philosophy (Ph.D.) programs and for establishing new ones. Typical academic and institutional contexts of Ph.D. programs in the United States and Canada and the standards and quality which lead to successful Ph.D. programs are presented. Part One addresses the nature and purpose of the doctoral…

An environment that values evaluation as a means of effectively using resources is a prerequisite for development of administrative computing systems. Collaborative development of student information systems by a variety of campus offices increases the likelihood that useful information will be available to administrators for evaluating…

This report describes and assesses the experiences of five two-year/four-year institutional partnerships (eight community colleges with five independent liberal arts institutions) that were undertaken to encourage community college students, especially minorities and educationally disadvantaged students, to pursue baccalaureate degrees at…