Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

Successful techniques for administering alumni associations are described, including a live mascot (University of Redlands, California, bulldog), ethical/social focus reflecting institutional mission (University of Notre Dame, Illinois), humorous gifts for board members resulting in high attendance and participation (University of Idaho), and…

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…

This second volume of a two-volume manual provides a structure for the analysis of the design of cooperative education and the implementation of the design in terms of the 49 key elements of cooperative education. It is intended for use by persons responsible for cooperative education at state and local levels. Volume II is the heart of the…

A method of designing and evaluating internship and cooperative education programs between colleges and industry is presented. The approach accomplishes college objectives of academic progress and positive community relations while allowing the student to develop skills and marketability. The principles presented have application to many…

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…

The guide is designed as a resource to help elementary school administrators and teachers in the Grand Blanc (Michigan) Community School district understand the rationale for beginning an elementary foreign language program, program types, and specifics of the district's model and philosophy. Chapters address the following topics: the rationale…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

Planning issues in the establishment of museums on college campuses, increasingly popular for the informal education they offer, are examined. Issues include evaluation of existing campus collections, purpose and use of the museum collection, program options, relationships with departmental faculty, market analysis, location, governance and…

This manual and curriculum guide describe the steps in the development of a workplace English program for hotel housekeepers, offers methods for needs assessment, outlines a curriculum, provides reproducible hands-on classroom activities designed to practice the concepts of the curriculum and to trigger teachers' imaginations, and offers general…

This guide is designed to help secondary and postsecondary vocational-technical administrators plan, implement, and maintain occupational training programs that would meet the needs of adults. Because the educational market is changing, the educational sector must change accordingly. Chapter I of part 1, which focuses on adult education, attempts…

This report describes the benefits to vocational educators of involving volunteers in vocational programs and presents a model for planning and implementing a volunteer program. Outlined first are programmatic and nonprogrammatic approaches to designing volunteer programs. Next, in a discussion of the benefits of vocational volunteer programs, the…