Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

A discussion of college alumni surveys considers the kinds of information that are most helpful to the institution in fund raising, including names and preferred forms of address, significant others, demographics, Social Security numbers, occupational information, and income and net worth. (MSE)

This paper describes and critiques a 1989 employer/alumni study conducted by the University of Tennessee at Knoxville (UTK) and four other state postsecondary institutions. The study was designed to: (1) develop a questionnaire to tap opinion about graduates' preparation and a method of administration that could be used by both 2- and 4-year…