This document provides a framework for a broad-based secondary and postsecondary curriculum to prepare students for employment in marketing management and research (MMR). The first part of the technical competency profile (TCP) contains the following items: an explanation of the purpose and scope of Ohio's TCPs; college tech prep program standards; an overview of the scope and purpose of tech prep; a key to the profile codes; lists of the skills and sample occupations in the MMR field; a MMR overview chart; and a list of the MMR instructional units. The remainder of the TCP details the competencies and key indicators addressed in the Ohio MMR program's 21 units, which cover the following topics: professional development and networking; professional effectiveness; marketing basics; marketing and business management; marketing planning; marketing information management; project management; marketing research; pricing; promotion; product and service management; branding; selling; distribution and logistics; customer relationship management; finance; marketing and the new economy; business law and ethics affecting marketing; technology for marketing; writing for marketing; and knowledge management. The following items are appended: a list of review panel members; the college tech prep pathway template; a list of professional associations and certificates; and a map of Ohio tech prep consortia. (MN)