Dialing for Members: The University of Illinois Puts Alumni Telemarketing to the Test.

Dodds, Donald R.

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ERIC Number: EJ423247

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

Dialing for Members: The University of Illinois Puts Alumni Telemarketing to the Test.

Dodds, Donald R.

Currents, v17 n3 p38-40,42 Mar 1991

This article describes the University of Illinois's telemarketing test to recruit new alumni association members. The computerized calling program resulted in 379 new members (out of 9,278 alumni contacted), netted a profit, and indicated that different groups of alumni react to phone solicitations differently. (DB)

Descriptors: Alumni Associations, Computer Oriented Programs, Cost Effectiveness, Graduate Surveys, Group Membership, Higher Education, Marketing, Phonathons, Recruitment, Telephone Communications Systems, Telephone Surveys

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A