Higher Education, Higher Values: The Anatomy of a Logo Decision.

Shelton, William E.

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Peer reviewed

ERIC Number: EJ436121

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0013-1873

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Higher Education, Higher Values: The Anatomy of a Logo Decision.

Shelton, William E.

Educational Record, v72 n3 p36-38 Sum 1991

Eastern Michigan University's logo depicting a Huron Indian was discontinued in response to concern about use of American-Indian names and symbols. The process of developing a new logo design compatible with institutional values and goals illustrated that moral indifference in integrity and values is antithetical to institutional mission. (MSE)

Descriptors: Graphic Arts, Higher Education, Institutional Mission, Public Relations, Publicity, School Responsibility, Social Values

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A