Guidelines for Using Market Research in College Publications.

Ziegler, Edward

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Peer reviewed

ERIC Number: EJ456089

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

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Guidelines for Using Market Research in College Publications.

Ziegler, Edward

Journal of Marketing for Higher Education, v3 n2 p139-52 1991

Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are demonstrated. (Author/MSE)

Descriptors: College Administration, College Admission, College Bound Students, Higher Education, Institutional Research, Marketing, Research Skills, Research Utilization, School Publications, Student Recruitment

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A