Appeals That Pack a Punch.

Friesen, Patricia

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ERIC Number: EJ462765

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

Appeals That Pack a Punch.

Friesen, Patricia

Currents, v19 n5 p46-50 May 1993

College alumni association mailings can be made more successful by targeting the audiences, delivering a strong proposition to readers, choosing a forceful format, and creating impressive copy. Efforts of the University of Minnesota, University of Iowa, and Southern Methodist University illustrate these principles. (MSE)

Descriptors: Alumni Associations, Audience Analysis, Graphic Arts, Higher Education, Information Dissemination, Layout (Publications), Marketing, Public Relations, Publications, Reader Response

Publication Type: Reports - Descriptive; Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A