Admitted Student Market Research: A National Perspective.

Meabon, David L.; And Others

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Peer reviewed

ERIC Number: EJ488193

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

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Admitted Student Market Research: A National Perspective.

Meabon, David L.; And Others

Journal of Marketing for Higher Education, v5 n2 p17-29 1994

A survey of 250 colleges and universities gathered information on the use of market research concerning admitted applicants. Results indicated over half the institutions use market research and offer information about specific methodologies, budgetary support, and use of results. A content analysis of questionnaires used is also presented. (Author/MSE)

Descriptors: College Applicants, College Bound Students, Enrollment Influences, Higher Education, Marketing, Public Relations, Questionnaires, Research Methodology, Research Utilization, Surveys

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A