What's in It for Me?.

Salopek, Jennifer Jackson

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ERIC Number: EJ508584

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0748-478X

EISSN: N/A

Available Date: N/A

What's in It for Me?

Salopek, Jennifer Jackson

Currents, v21 n7 p26-29,31 Jul-Aug 1995

Graphic design expert Jan White presents five principles to make alumni magazines more dynamic and more relevant to readers: (1) reach the reader; (2) write better captions; (3) pack photographs with power; (4) keep the design consistent; and (5) effectively integrate visual material and text. (MDM)

Descriptors: Alumni Associations, Captions, Colleges, Guidelines, Headlines, Higher Education, Layout (Publications), Periodicals, Photography, Universities

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A