Over 75 years ago, a British report on education commented on the confusion of aims in English language teaching, citing the quality of teaching, unsuitable textbooks, and lack of a coherent sense of purpose. Experience has shown that undergraduate linguistics has not come far since then. In the experimental, interdisciplinary program at the State…

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

This manual is designed to assist school personnel, employers, parents/guardians, and students in understanding the policies and procedures required to operate effective diversified cooperative training (DCT) and diversified cooperative health occupations (DCHO) programs. Chapter I describes DCT/DCHO programs, their structure, types of program…

Colleges and universities are initiating data warehouse projects to provide integrated information for planning and reporting purposes. A survey of 40 institutions with active data warehouse projects reveals the kinds of tools, contents, data cycles, and access currently used. Essential elements of an integrated information architecture are…

The article presents key demographic facts and trends to guide long range planning by institutions of higher education. Effects on future enrollments of such trends as increased ethnic diversity are identified. Consequently, trustees are encouraged to support structural flexibility in programs of study and changes in the direction of increased…

The Computer Intensive Classroom project is described including its foundations, coalition, design, and project evaluation. Levels of computer literacy are highlighted. (CW)

Kennesaw State College (Georgia) has developed initiatives to enhance leadership and team-building skills of classified employees. The programs include a staff leadership training course, open to 20-24 employees annually, and the Staff Training and Orientation Program (STOP) to provide new employees with information about the institution in an…

A survey of 335 registered Ohio pharmacists concerning specialized continuing education investigated practitioner interest in 28 specific course topics, perceived importance of certain program attributes (e.g., academic credit, instructional format, experiential components), and preferences for seasons, days, and hours of course offering.…

A survey of 1,775 Ohio health care providers in 5 disciplines concerning the demand for professional continuing education is reported. Results indicate that program content, date, time, and location are the most important factors influencing program attendance. Specific comparisons are made between optometry and other health care professions. (MSE)

A popular required family medicine clerkship at Jefferson Medical College (Pennsylvania) suggests that ambulatory care can be taught as a core component of the clinical curriculum. Success requires strong institutional support, structured curriculum, adequate patients, dedicated faculty, sufficient training sites, an appropriate evaluation…

This article argues that employee health promotion programs shift emphasis to "managed health" and health care demand and that colleges and universities may find them both cost effective and consistent with the teaching, research, and community missions of their institutions. Programs at Harvard, Duke, and Stanford universities are…

The process used by the University of British Columbia to establish and improve an undergraduate hospital dentistry program is chronicled. The program's initial structure and objectives, use of student input for program improvement, and the success of the approach in developing an effective program are discussed. (MSE)

Five methods for increasing college student global awareness through campus activities programing are offered, including a "global quotient" quiz for student populations, international exchanges for activities staff, introduction of world music on campus, a weekly international television show aired on sed-circuit television, and a…

MENTOR in Education, a school-university partnership based in New York City and designed to acquaint talented minority high school students with careers in teaching, is described. Two innovative school models and their effects on participating students' educational aspirations and career choices are discussed. (MSE)

Discussion of the introduction of quality assurance into Spanish universities gives a brief recent history of the university system, describes first experiences in quality assessment during the 1990s and their results, and explains the structure and outcomes of the 1995 institutionalization of a national program for institutional evaluation.…