A study examined the strategies used in 11 "get-out-the-vote" (GOTV) 1982 direct mail campaign letters, which were mailed on behalf of Republican candidates in two gubernatorial, one congressional, and one U.S. Senate race. All letters were mailed from four states with different political climates: Illinois, Minnesota, California, and…

To examine the attitudes of management literature toward female managers, 27 articles published in "Management Review" between 1951 and 1981 were subjected to both content analysis and fantasy theme analysis with attention to dramatistic plot elements. Used to identify and categorize prominent themes, content analysis revealed three…