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Schmidt, Molly Spengler; Schmidt, Mark J. – 1983
A study examined the strategies used in 11 "get-out-the-vote" (GOTV) 1982 direct mail campaign letters, which were mailed on behalf of Republican candidates in two gubernatorial, one congressional, and one U.S. Senate race. All letters were mailed from four states with different political climates: Illinois, Minnesota, California, and…
Descriptors: Communication Research, Content Analysis, Letters (Correspondence), Motivation Techniques
