The San Diego City Schools Research Cooperative is an attempt to integrate the work of practitioners, researchers, and community members to meet the individual needs of each group while providing programmatic, practical research findings to district officials. This paper discusses issues pertaining to the development of a research cooperative: the…

Overview of research techniques involved in gathering information on current products that can provide input into new product development highlights consumer purchase and use patterns. Comparison of mail questionnaires, telephone surveys, focus group sessions, and in-person interviews notes type of data, timing, relative costs, and advantages and…