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Download full textBoatright, Joyce; Lestarjette, Steve – 1988
In response to a statewide economic crisis resulting in a 9% funding cut for Texas community colleges, the presidents of nine Houston area community colleges formed a consortium to pool their resources and aggressively market the colleges. Since 1986, the Gulf Coast Consortium has mounted late-summer television and radio advertising campaigns to…
Descriptors: Advertising, Community Colleges, Consortia, Enrollment Influences
