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Direct linkPokela, Julianne; Steblea, Ingrid; Shea, Linda; Denny, Elizabeth – Wallace Foundation, The, 2007
Conducting market research for out-of-school-time planning can replace assumptions with facts, give kids and parents a voice to express their needs and preferences, and help build stakeholder buy-in and support. This practical guide shows community leaders, policymakers and out-of-school-time practitioners how to use market research to make more…
Descriptors: Community Leaders, Marketing, Research, After School Education
