Contains a partial inventory of sales training strategies and video techniques that heighten viewer involvement and promote transfer of learning to performance situations such as selling. These strategies have been used by Monroe Systems for Business, a manufacturer and distributor of business calculating equipment which recently expanded its…

Describes the use of a self-study videocassette course on planning and presenting video training to teach organizational subject matter experts (SMEs) how to develop training materials on videotape. A preproduction timetable is included which lists events and when they should be scheduled prior to production day. (MBR)