A New Topical System for Corporate Speechwriting.

Kallendorf, Craig; Kallendorf, Carol

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Peer reviewed

ERIC Number: EJ301204

Record Type: Journal

Publication Date: 1984

Pages: N/A

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A New Topical System for Corporate Speechwriting.

Kallendorf, Craig; Kallendorf, Carol

Journal of Business Communication, v21 n2 p3-14 Spr 1984

Reorganizes Aristotle's system of topics (as presented in Cicero's "Topics") to provide a useful tool for corporate speechwriting. Illustrates with a case study how a modern speechwriter/speaker might use the topics to develop a subject fully. (PD)

Descriptors: Business Communication, Case Studies, Classical Literature, Persuasive Discourse, Rhetoric, Writing Processes

Publication Type: Guides - Classroom - Teacher; Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: Community; Teachers

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A