Suggestions for advising sociology students are presented. Attention is directed to types of advisers, possible roles related to advising, and strategies for more effective advising. Examples of specific techniques, as well as prototypes of paperwork, forms, and public relations materials are also included. The 30 suggestions cover: (1) academic, career, and personal counseling roles, including advising special populations; (2) public relations/recruitment roles, (3) curriculum-related roles, and (4) teaching, internship, and publishing roles. Suggestions include: use computers and support staff for paperwork and recordkeeping, monitor students' progress for outcomes and follow-up with written notices to students, encourage student self-advisement and responsibility in decision-making, and point out career options to students. Appended materials include: a record sheet of student conferences, sample letters from advisers to students about grades, a list of sociology department general education and honors requirements, a sample newsletter for a sociology department, sample letters of reference for students, sample course syllabi, a description of Oklahoma State University's internships in sociology program, and a sociology alumni survey. (SW)