Gerontological counseling is the wave of the profession's future. With the majority of 76 million baby boomers beginning to turn 60 years old in 2006, there will be a great need for preretirement to end-of-life counselors. This article focuses on (a) the varied influences of this group on the U.S. and the nation's concerns and (b) theories, models, standards, and competencies for counseling this unique population.