This article shares how school counselors-in-training are oriented to cultivate strengths-based professional identities based on culturally relevant and evidence-based practices that support the developmental learning abilities of all students. Professional identity and positive youth development are tied to practices, Web sites, and resources that preservice school counselors and graduates use to promote and construct Strengths-Based School Counseling programs (Galassi & Akos, 2007) that align with the ASCA National Model[R] (American School Counselor Association, 2005).