Descriptor
Source
Author
| Baker, Sharon L. | 1 |
| Wallace, Karen L. | 1 |
Publication Type
| Books | 1 |
| Guides - Non-Classroom | 1 |
Education Level
Audience
| Media Staff | 1 |
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Baker, Sharon L.; Wallace, Karen L. – 2002
This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…
Descriptors: Advertising, Library Collection Development, Library Collections, Library Development
