The library literature contains many discussions on problem-based learning as a means of engaging students in instruction and promoting information literacy. A related but relatively unexplored opportunity is available through client-based projects. Using examples from the business education literature, library literature, and the author's…

Describes the development and design of an undergraduate course which utilized a marketing principles class to teach students information gathering techniques as part of a college wide competency requirement. The materials and procedures used, roles of instructors and librarians in the course, and evaluation of the project are discussed. (CLB)