Describes the development and design of an undergraduate course which utilized a marketing principles class to teach students information gathering techniques as part of a college wide competency requirement. The materials and procedures used, roles of instructors and librarians in the course, and evaluation of the project are discussed. (CLB)

This book provides the tools for school library media specialists to make a significant and positive impact on the children and young adults in schools. The goals of this work are to delineate a realistic role structure for the school media specialist; to present the role of instructional consultant as obtainable and desirable; and to provide the…