This book provides a systematic, step-by-step process and includes practical ideas and program materials for library staff to use in their development of library services to Latinos. Designed primarily for public libraries, much of the information in the book can be adapted to school library media centers. The information in the book can also be…

The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

A survey of 33 academic libraries in Louisiana was conducted in the spring of 1983 to determine the techniques used during the 1981/82 academic year to impart bibliographic or library instruction to students and faculty. A total of 27 responses were received. It was found that all but five of the respondents had a library instruction program; the…

This report describes a program to expand the Books by Mail program at the Monterey (California) County Library. An introductory section provides background information on the development of the program, and the second section discusses the process of identifying target populations, which include those in geographically remote areas and the…

Ways in which academic libraries can contribute to strengthening the educational system are examined, and obstacles to be overcome or circumvented are considered. Primary focus is on the generic academic library. An overview is presented on what is known about libraries and learning, and the use of library resources. Several seminal studies are…

This five article section addresses the public relations program in the school library. Topics covered include a public relations philosophy; reaching full creative potential; public relations ideas aimed at students, teachers, administrators, the school board, and community; the power of a positive attitude; and school and public library…

A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…

The American Library Association's (ALA) Adult Services in the Eighties (ASE) project was undertaken to supply information about areas of current and unique concentration to aid librarians in identifying, describing, and planning the scope of adult services in their own libraries. The ASE project updates a study conducted in 1954--the most recent…

Rural librarians in Colorado, Kansas, and Oklahoma are involved in a 1-year project designed to assist them in implementing humanities programming for adults; "Women of the Plains and Mountains" is one of three packets compiled for the project. The packet is designed to provide a step-by-step guide for the librarian with little or no…

Thirty rural libraries in Colorado, Kansas, and Oklahoma have been selected to participate in a 1-year project to assist public librarians in implementing humanities programming for adults; "Heritage of the Plains and Mountains" is one of three packets compiled for the project. The packet is designed to provide a step-by-step guide for…

School media programs in a variety of settings within the state of Georgia that have proven to be successful are described in this publication from the Georgia Department of Education. For each entry, the school, media center, and specific program component of interest are described. The components include: (1) modernization of a media center…

This manual offers guidelines for developing adult programming in Vermont public libraries as a means of bringing many people together to exchange ideas, knowledge, backgrounds, and experiences. Sections cover reasons for providing adult programming; the need for well-chosen and organized book collections; the persons who should be responsible for…

A study was conducted during fall semester 1981 and spring semester 1982 at Parkland College, a 2-year community college in Champaign, Illinois, to determine the influence of a book display on circulation in an academic library. The study was based on previous experiments conducted by Herbert Goldhor in public libraries. A group of 100 books was…

A 1-year project in Colorado, Kansas, and Oklahoma is designed to assist rural librarians in implementing humanities programming for adults; "Literature of the Plains and Mountains" is one of three packets compiled for the project. The packet is designed to provide a step-by-step guide for the librarian with little or no experience in…