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Download full textTenney, H. Baird; And Others – 1993
This handbook offers a practical set of ideas to help all types of libraries in the task of marketing their services in an increasingly competitive economy and provides a model program as urged by the White House Conference on Library and Information Services. It is aimed at adult information services in particular, with passing references to…
Descriptors: Adult Programs, Childrens Libraries, Economic Factors, Evaluation Methods
Ash-Geisler, Viki – 1993
This manual is designed to help youth services specialists in libraries in Texas customize their Reading Club efforts for their communities. A successful reading club requires careful thought, extensive planning, and willing and eager participants. Attracting and engaging these participants is of primary importance, as is the reason for the…
Descriptors: Evaluation Methods, Financial Support, Librarians, Marketing
Baker, Sharon L.; Wallace, Karen L. – 2002
This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…
Descriptors: Advertising, Library Collection Development, Library Collections, Library Development
