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Johnson, Liliane Parbot, Comp. – 1982
A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…
Descriptors: Advertising, Library Extension, Library Role, Library Services
