Intended for use by media specialists, this report presents techniques for effective communication and suggests ways of reaching out to various groups. Guidelines are provided for the production and distribution of semester reports on the school library media program, together with suggestions for the development of program goals and objectives,…

This guide to public relations (PR) for school media specialists begins with a list of 10 "PR Commandments" and suggestions for ways to improve the media center's image, i.e., a media newsletter; renewal workshops; reference skills units; a student brochure; new faculty orientation; media messages; a happenings board; displays, centers, and…