This study is aimed at describing and analyzing WeChat services at the libraries of the top 50 universities in China. It first describes the services offered by WeChat and then provides an analysis of the WeChat services through three pathways--menu service, real-time reference, and message sending--and provides suggestions for improvement,…

It's been well documented in a number of articles regarding the contemporary library patron that with the rise in mobile computing and smart phone technology, patrons are looking for fast and easy service from whichever technological avenue they are using to access library services. Libraries are responding with increasing numbers of online…

This article examines the role online communication and tools play in embedded librarianship at American University. Two embedded models of user engagement, traditional and hybrid, are discussed. The librarians operating in each mode share their experiences providing tailored support to the departments of music/performing arts and business. The…

Gathering qualitative information about usage behavior of library Web sites is a time-consuming process requiring the active participation of patron communities. Libraries that collect virtual reference transcripts, however, hold valuable data regarding how the library Web site is used that could benefit Web designers. An analysis of virtual…

The inclusion or not of chat services within Virtual Reference (VR) is an important topic for university libraries. Increasingly, email supported by a Frequently Asked Questions (FAQ) database is suggested in the scholarly literature as the preferred, cost-effective means for providing university VR services. This paper examines these issues and…

The paper reports the theoretical underpinnings for the pedagogical role and rationale for adopting 3D virtual worlds for socialisation and knowledge creation in distance education. Socialisation or "knowing one another" in remote distributed environments can be achieved through synchronous technologies such as instant messaging, audio and…

The University of South Alabama's Baugh Biomedical Library recently initiated a chat reference service targeted at distance education students in the biomedical sciences. After one year of service, the library conducted an evaluation of the chat reference to assess the success of this mode of reference service. Both traditional reference and…