Marketing the Information Center: A Blueprint for Action and Getting It Airborne.

Christou, Corilee; Dyal, Donald

Notes FAQ Contact Us

Back to results

ERIC Number: EJ372396

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0043-5651

EISSN: N/A

Available Date: N/A

Marketing the Information Center: A Blueprint for Action and Getting It Airborne.

Christou, Corilee; Dyal, Donald

Wilson Library Bulletin, v62 n8 p35-40 Apr 1988

The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk shows. (MES)

Descriptors: Academic Libraries, Higher Education, Information Centers, Library Extension, Library Planning, Public Libraries, Publicity, Radio, Special Libraries, Television

Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers

Education Level: N/A

Audience: Media Staff; Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A