Do Your Kids Suffer from Advertising Overload?.

Baecher, Charlotte M.

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Peer reviewed

ERIC Number: EJ420743

Record Type: CIJE

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0195-2781

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Do Your Kids Suffer from Advertising Overload?

Baecher, Charlotte M.

PTA Today, v16 n3 p15-17 Dec-Jan 1990-91

Promotional campaigns and commercial messages permeate most waking hours of children's lives. Children must be educated about the nature of commercial messages directed at them, and their ability to resist sales pressure must be built. (JD)

Descriptors: Advertising, Consumer Education, Elementary Secondary Education, Mass Media, Student Attitudes, Student Motivation, Student Reaction, Television

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: Parents

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A