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Direct linkChivers, Charlotte-Anne; Bliss, Katie; de Boon, Auvikki; Lishman, Lydia; Schillings, Juliette; Smith, Rachel; Rose, David Christian – Journal of Agricultural Education and Extension, 2023
Purpose: To explore the perceived credibility, relevance, legitimacy and accessibility of videos and podcasts in farm extension. Methods: A two-phase mixed methods approach consisting of a pre-COVID online survey of farmers (n = 221), farmer telephone interviews (n = 60) and in-person focus groups of farmers (n = 4) followed by an analysis of how…
Descriptors: Video Technology, Audio Equipment, Extension Education, Agricultural Education
