This paper, based on the author's experience as a superintendent of a successful Colorado school district, suggests means of strengthening a school district's public image. Simple measures are presented for (1) stimulating and maintaining parent involvement in district- and school-sponsored organizations, (2) improving communication with the…

To work well together, school boards and superintendents must reach agreement in certain sensitive areas of their relations. Five of these, briefly discussed, are (1) the degree to which administrators become involved in policymaking, and boards, in procedural issues; (2) the superintendent's authority over administrative appointments; (3) board…