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Vaughan, Ellen C.; Elliott, Ronald T. – 1990
This introduction to marketing guide addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each unit or task in this guide contains a competency statement followed by performance objectives, job-relevant instructional activities,…
Descriptors: Affective Objectives, Behavioral Objectives, Business Education, Competency Based Education