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Gee, Ann D., Ed. – 1990
This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…
Descriptors: Alumni, Elementary Secondary Education, Fund Raising, Higher Education
Smith, Virginia Carter, Ed.; Alberger, Patricia LaSalle, Ed. – 1983
A compilation of the best articles from "CASE Currents" on involving volunteers in institutional advancement programs is presented. Overall topics include: management of volunteers, working with trustees (volunteers at the top), benefits of participation for volunteers, and involving volunteers in fund raising, public relations, student…
Descriptors: Alumni, Career Counseling, Fund Raising, Higher Education
Willmer, Wesley K., Ed. – 1993
This volume contains nine papers on advancement issues and strategies for small colleges in the context of this decade's economic and social challenges. Chapter 1, "Setting the Stage" (Wesley K. Willmer), reports on a study of the advancement programs of smaller colleges in 1990-91, the third in a series of studies beginning in 1977-78. Chapter 2,…
Descriptors: Administrator Role, Alumni, College Administration, College Presidents
Smith, Virginia Carter, Ed.; Hunt, Susan, Ed. – 1986
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…
Descriptors: Advertising, Alumni, Audiovisual Aids, College Bound Students
Hood, Mary Ann G., Ed.; Schieffer, Kevin J., Ed. – 1983
This book is designed to help foreign students from developing countries make the transition from academic training in the United States to a professional career in the home country. The process of professional integration includes both cultural reentry and professional dimensions of reentry. Attention is directed to specific skills and knowledge…
Descriptors: Alumni, College Graduates, Culture Conflict, Developing Nations
Murphy, Mary Kay, Ed. – 1997
This book presents 15 essays concerning the growing importance of institutional advancement experience to winning and successfully conducting a college or university presidency. This is a series of essays by successful university CEOs who achieved their positions from an advancement background and who clearly understand the importance of…
Descriptors: Administrator Role, Alumni, Career Development, Career Ladders
