Marketing is a venue which could help establish counselors in the public consciousness so that a multitude of other publics become counselor advocates and articulate that professional counselors are skilled deliverers of services. Marketing strategies include: walking, talking, and acting proud of self as a professional; taking pride in total…

The theme for the Association for Counselor Education and Supervision (ACES) 1993-94 was to promote professionalism, collaboration, and advocacy. To facilitate these goals, the ACES president, Barbara Griffin, engaged the members in a dialogue about change--a change supportive of collaboration and advocacy, a change that called for a strong…

Since many senior academic administrators of colleges and universities first trained for academic careers in research and teaching, they have had minimal management training. Both academic and nonacademic officers with administrative experience find they must quickly develop the different knowledge and skills needed to manage an institution when…

Professional development, a continuing process of activities that enhance professional growth, should be planned and managed by the individual. Although part-time adult educators may be able to consult with supervisors in planning professional development, more often they work in relative isolation and must take sole responsibility for their…

Ways in which teachers and principals respond to changing leadership roles and some practical steps that principals can take to support leadership are discussed in this article review. It focuses on five papers that explore educators' roles, offering advice on how to respond to changing expectations. "When is New: A Plan of Action" (A. W. Hart)…

This paper defines professional certification as a voluntary process regulated by a profession to measure competencies possessed by its practitioners. A hierarchy of motives for certification is illustrated, and its importance for the fields of adult education and human resource development (HRD) is emphasized. The evolution of the concept of…

Five recent studies included in this annotated bibliography highlight the diverse facets of an effective principal evaluation system. A technical report by Jerry W. Valentine and Michael L. Bowman includes a clinical instrument for assessing teachers' perception of principals' effectiveness. In a second report, Daniel L. Duke and Richard J.…

The California Community Colleges Chancellor's Office (CCCCO) Statewide Advisory Committee for Career Development provides information and counseling to assist the Chancellor's Office in areas related to career development professionals and programs. It also issues annual policy papers concerning the role of career development in community…

Educational standards and accountability are at the center of an ongoing national debate on school reform that began almost 20 years ago. This debate has raised fundamental questions about school effectiveness and the strategies educators should use to boost student learning. This book provides a closer look at these questions and seeks to answer…

The goal of any professional development program is to inform and change teacher behavior as a result of new information. Professional development activities need to be designed in a way that ensures that teachers' time and your investment in time and money pay off in increased student achievement. Getting teacher buy in is important when…

Since the Internet has become a primary information source, this digest offers a list of online resources to assist teachers and educators in conducting research and curriculum development and in meeting the National Standards for Arts Education in Theatre. The digest provides brief summaries of three Web sites on theatre education. It then…

This digest offers basic information about resources, available to users of personal computers, in the area of professional development in special education. Two types of resources are described: those that can be purchased on computer diskettes and those made available by linking personal computers through electronic telephone networks. Resources…

Communications technologies have the potential to transform the educational process. In the community college context, these technologies have the power to change the the roles of faculty. On one hand, these changes might mean a reduction in the number and status of teachers. On the other hand, communications technologies may afford teachers…

In recent years, professional development for public school educators has come to be seen as a key component of school improvement plans, particularly large-scale systemic change programs. This Digest outlines what research and best practice suggest about effective professional development for elementary and secondary teachers working in…

This digest examines the spread of mentoring in the United States, obstacles to realizing the potential of mentoring as a vehicle of reform, needed research, and selected issues of policy and practice. While the education community understands that mentors have a positive effect on teacher retention, the question of what mentors should do, what…