Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

High freight costs stimulated the idea of renting a truck to pick up publisher textbook orders. Benefits, including lower cost per 100 pounds of freight and scheduling when there is room to receive cartons and crew to process the books, outweigh the problems encountered. (MLW)

College bookstore managers are transforming the traditional bookstore into a new college center where students and faculty can relax and enjoy the campus community. Features include cafes, reading areas, attractive facilities, mail-order services, long hours, a wide range of books and magazines, and good stock of supplies for students' daily…

The Cabell County (West Virginia) Public Schools Retail Training Program provides four types of on-site training for the employees of area businesses, whether product or service related. The program provides on-the-job training in entry-level, first-line supervisory and management positions as well as in entrepreneurship. The program's strong…